Libellula at big Exhibitions during the first part of 2019: a very positive balance


During the first months of 2019 Libellula has been present to different international exhibitions, such as Tolexpo in Paris, in March, Lamiera in Milan and Expomafe in Sao Paulo, both in May.

Umberto Cammardella, CEO of Libellula, draws up a balance of this important presence.

“First of all, I have to say that the results have been very satisfying, despite the uncertain international economic context – declares Cammardella – we have received very positive feedback on our products, with a great return in terms of visibility and reputation”

 “This year’s edition of Tolexpo coincided with the relaunch of our French subsidiary: new headquarters in Grenoble and new Sales Manager – remarks Cammardella – It was an opportunity to consolidate our commercial relationships with all the French customers. However, I believe that the most important fact of this edition was the participation in forces of Chinese players, which now offer technologically advanced machines and cutting systems. The positive side of this presence for us was that almost always their machines were equipped with our software, so this has further amplified our visibility at the Exhibition! ”.

 “At Lamiera we feel at home, having never missed an edition. This year’s edition had a special taste because it coincided with the 30th anniversary of the foundation of our company. From the commercial point of view I can only use a word to summarize the result: “Very good!” – emphasizes with a smile Cammardella – Our stand was constantly crowded with operators interested in Industry 4.0 solutions of our Libellula Universe range, above all Optia and Jobshop. But we can also say that this year our brand was everywhere. Almost all the major cutting machine manufacturers, our customers, Libellula had a corner with one of our employees to give explanations and technical information to visitors. Also Sequar, the innovative ERP software with a cloud structure, of which we have recently taken up distribution in Italy, has received a lot of interest, in particular for the characteristic of being perfectly integrated with cutting software.

“Regarding Expomafe, we confirme, once again, our absolute leadership in the Brazilian market and, we can say, in the whole South America. I have to admit that a great part of this important result must be attributed to Kelvin Zimmermann, Responsible for our Brazilian Subsidiary; thanks to his commitment Libellula has become over time, with Wizard and Libellula.CUT, the standard for all local producers, including Gasparini do Brasil, brand No. 1 in Brazil. As in Paris, we also found in Sao Paulo the presence of Chinese producers, who take advantage of the extremely competitive price compared to the big European producers. As already mentioned for Tolexpo: most of the Chinese machines were equipped with Libellula software, and this will only further increase our visibility in that market”.


The editorial staff of Libellula News


8 July 2019